I have been waiting to see which car company would launch the first real green car campaign. Looks like VW has it. http://www.vw.com/vwhype/carbonneutral/en/us/?adID=email:cnp01

Sure many companies are now making fuel efficient cars a regular part of their line up. VW’s have been Low emissions and high mpg for years. I remember when the new super beetle came out in the late 90′s with 60 mpg engines. Amazing.

VW has upped the bar for everyone else 2 fold.
1. They are educating their drivers about carbon offset
2. They are taking charge and footing the carbon offset bill for 1 year on each car they sell from now till the end of the year.

Is carbon offset the solution to global warming, probably not, but it is a great step forward, from a car company already dedicated to efficient vehicles.

Very Cool Stuff. I think this will be a great thing for VW, the industry, and VW’s customer base (old and new)

the end.

So today I heard a radio advertisement from pep boys. The ad read: “For a limited time, come in to Pep boys for a free ‘Check Engine Light’ diagnostic with any paid repair service”.

So lets step back. Checker and Auto zone (Pep boys main competition) do this service for free. The dealership does this for free. Wouldn’t it be wise to also do this for free? With the hope that said customer is there, in your parking lot, talking to a service tech, and would be more than likely to purchase needed items for the repair, or elect pep boys to preform the repair?

While I understand pep boys not wanting to give the farm away, i dont see how charging for such an easy service that will lead to more sales is the best way to go about things.

Yep, thats how many emails I had waiting for me after returning from vacation. 209 legit emails from real live people. As opposed to the 700+ spam messages.

Scary how much can go on while out of the office. I’m glad to be back, even if I do have 2 days worth of sorting emails & voice mails a head of me.