today is blog action day.

I think my part of this movement, should be to discuss marketing, entrepreneurship, and how to tie them to action.

In reading a new book, Brewing a business, Sam Calagione states that any good invention is tied to a passion and a dream. Thomas Edison did not want to simply create a light bulb. His desire was to create a safe, affordable light solution so that more families could have light. Candles and oil lamps where costly and dangerous.

In this thought process, it is very clear, that Blake Mycoskie of TOMS shoes, was to make life more comfortable. He truly believed that people of all financial situations needed the basics of life, one of those being shoes. In its first year of business, TOMS shoes sold 10,000 pairs of shoes, and last November, more than 50,000 pairs were delivered to children in Africa. TOMS matches donations dollar for dollar.

This year TOMS plans to distribute 200,000 shoes around the world.

Now I dont yet own any TOMS. Maybe I will have to, Since I have always believed in their cause, and the way they go about their business.

So my question is this. How can you take your business, organization or ministry, and make a difference in the world. How can you effect poverty?

Here at factor 1, we do a number of things both locally, and internationally with finances. But on a bigger note, we dedicate a large portion of our time and work load to non-profits. Because my passion to create effective websites for the greater good, and to aid other companies in their marketing efforts, we have been able to partner with, and assist great organizations. People like Food for the Hungry, Hope for Adoption, Hoops of hope, Golf fore africa, Amy’s hope, Because Justice Matters, CURE, and others.