Advice on marketing, business strategy and of course info on factor1 projects.

Risky Marketing

Marketing,blogging — Posted by: matt adams on February 16, 2008 at 10:01 am

Beyond Madison Avenue (a great blog focused on adverstising) Shares this amazing ad by Axe body spray.

While I do like the fact that this ad is not the traditional skimpy dressed models, I’d think that hillary would not be happy about this.

obama_endorsement.jpg

I think it’s pretty risky of axe to do. But does it work? When is risky advertising too much? What do you define as “too far”?

So Does this ad go to far? or is it just huge PR for axe? Regardless, I guess a little controversy stirs up the blog world pot.

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