One of the great lessons of the man we celebrate today, Martin Luther King Jr., is that change requires action:

“One of the great tragedies of life is that men seldom bridge the gulf between practice and profession, between doing and saying.”

That tag line on your ad stating that “customer service is the difference” is null and void if your organization practices terrible customer service. Claiming to be environmentally friendly, and actually doing it are two different things (Shame on you Dell Computers). 

The list goes on and on. 

Lets begin this new year, and this day, thinking on the words of Martin Luther King Jr.