Advice on marketing, business strategy and of course info on factor1 projects.

marketing superhero

Factor 1, business, news — Posted by: mattadams on January 20, 2010 at 4:44 pm

Factor1’s own Matt Adams was awarded the “Marketing Superhero of the Year” award from the Maricopa Chamber of Commerce at their Annual awards dinner, on January 14th.

This Award is to recognize all of Matt’s volunteer work and role on the Chamber’s marketing committee.

http://copanews.com/Article.aspx?ID=775

Bacon? What's Bacon have to do with Factor 1?

Marketing, Site Launches, news — Posted by: mattadams on August 21, 2009 at 9:57 am

We like to make sweet apps that help you out.
So today we made up some Bacon. Wait. What? Bacon?

email bacon

We are excited to publicly launch our new email marketing service called Bacon. Why Bacon you ask? Because Bacon is always good. and it makes everything better.

Let’s think about it:
Burgers = good; bacon burgers = better.
Lettuce tomato Sandwich = boring; BLT = tasty.
Eggs and pancakes = good breakfast; Bacon, Eggs and Pancakes = now we’re talkin’.
pigs = ehh; Bacon = yes!

see. I told you.

So go, check out Bacon
EmailBacon.com

emailbacon

Personal News around the office.

Factor 1, news — Posted by: mattadams on April 3, 2009 at 9:32 am

There are a lot of things going on around here, I thought maybe I would share. 

1. Shannon (our rockstar resident web designer) is getting married tomorrow.
Congratulations Shannon & Spencer!

2. Ryan (business development partner & marketing guru) and his family will be moving to Seattle at the end of May to pursue starting a church. Ryan will still remain a partner here at factor 1, and be working with internal and client projects the same as he does now. But now we can say we have offices in Phoenix & Seattle. Should be a very cool experience for all of us.

3. I (matt, creative director, IT guy, janitor, & former head designer) and my wife Stephanie (factor 1 accounting gal) are adopting twin baby boys from Ethiopia. We should be home with 6 month old Noah & Ezra in early June. 

Thats the big news around here. What’s new with you guys, our faithful readers?

Factor 1 mentioned in major sitepoint article

business, news — Posted by: mattadams on March 10, 2009 at 8:00 am

For those of you who may not know, Sitepoint.com is a major website / publisher dedicated to the web design industry. We own several sitepoint published books and binder kits. Their articles usually feature the top firms and designers from around the world on topics ranging from business, design, tech, skills, and marketing. 

A few months ago, Darren Hoyt wrote a not so small article on the Role of design in modern church marketing. We were very fortunate to be seen and interviewed as one of the top movers and shakers in cutting edge design of church websites. 

How cool is that right?

Check out the article here:

The Role of Design in Modern Church Marketing

we are hiring

Factor 1, news — Posted by: mattadams on February 27, 2009 at 3:24 pm

Just a quick post to get the word out. We are hiring for a part time web designer / intern. So GO!, tell your friends, family, pet rock, people you don’t even know.   

http://www.factor1studios.com/work-here

the BEST during the WORST

Marketing, business, leadership, news — Posted by: ryanrussell on February 10, 2009 at 2:04 pm

Do the hard times really bring out the best in businesses and non-profits?

I believe so.

One recent commentary on our current economy strongly suggested that during lean economic times it is natural for people to trend towards ‘BEST’ even when on a whole we are spending less. Think about it, even the BEST companies are cutting their prices right now. It isn’t the BEST companies that are going under, but mostly the sub-par and also the marginal ones. The BEST out there are competing like never before and are positioning themselves to survive & SUCCEED during these times. Some of the BEST products are now in reach of purchase where they weren’t before. Heady organizations are putting their dollars into their BEST core products or contributions.

Below is a link with a short interview from Seth Godin as it relates to positioning your company or organization.

Here are some additional thoughts:

  • what can we do to REFINE our organization?
  • how do we UNIQUELY set ourselves apart from our competition?
  • in which areas are we STRONGER than everyone else?
  • do we care more about being known or more about being on target and succeeding?
  • which of our people make the most irreplaceable contributions?

Godin Interview : http://mashable.com/2009/02/04/seth-godin-advice-for-startups/

merry christmas from factor 1

Factor 1, news — Posted by: mattadams on December 23, 2008 at 10:23 am

Friends dont let friends play with snow man poo

New factor 1 site

Factor 1, Site Launches, news — Posted by: mattadams on December 16, 2008 at 11:10 am

We are super excited to announce our new site is finally done. 

Shannon, Ryan and I have been working on it a lot. It has been a great process, to re-think the typical design firm site. We found a lot of our clients didnt like sites that were all about the company, and less about the clients or products. 

So in an effort to better reach the people we deeply care about, we had to start over. 

Go check it out. We think it’s pretty special. Feel free to let us know any comments or questions you have. I am more than open to hearing them. 

And now my wife can stop harrasing me about the coming soon banner I put up too long ago. (backstory, I normally make fun of companies who put coming soon banners up, then take two years. So I placed the coming soon banner up as a reminder to myself that if the site didn’t go live quick, I would be a hypocrite. I guess 5 months = hypocrite)

Factor 1 makes the local news.

Marketing, news — Posted by: mattadams on July 8, 2008 at 10:52 am

We have a nice little profile on us over at 85239.com. our towns local media source.
http://www.85239.com/BUSINESS/BusinessArticleDetails.aspx?mid1=432&&ArticleID=3760

Yes I find it odd to have my head that large in a photo.