This Award is to recognize all of Matt’s volunteer work and role on the Chamber’s marketing committee.

http://copanews.com/Article.aspx?ID=775

We are excited to publicly launch our new email marketing service called Bacon. Why Bacon you ask? Because Bacon is always good. and it makes everything better.

Let’s think about it:
Burgers = good; bacon burgers = better.
Lettuce tomato Sandwich = boring; BLT = tasty.
Eggs and pancakes = good breakfast; Bacon, Eggs and Pancakes = now we’re talkin’.
pigs = ehh; Bacon = yes!

see. I told you.

So go, check out Bacon
EmailBacon.com

1. Shannon (our rockstar resident web designer) is getting married tomorrow.
Congratulations Shannon & Spencer!

2. Ryan (business development partner & marketing guru) and his family will be moving to Seattle at the end of May to pursue starting a church. Ryan will still remain a partner here at factor 1, and be working with internal and client projects the same as he does now. But now we can say we have offices in Phoenix & Seattle. Should be a very cool experience for all of us.

3. I (matt, creative director, IT guy, janitor, & former head designer) and my wife Stephanie (factor 1 accounting gal) are adopting twin baby boys from Ethiopia. We should be home with 6 month old Noah & Ezra in early June. 

Thats the big news around here. What’s new with you guys, our faithful readers?

A few months ago, Darren Hoyt wrote a not so small article on the Role of design in modern church marketing. We were very fortunate to be seen and interviewed as one of the top movers and shakers in cutting edge design of church websites. 

How cool is that right?

Check out the article here:

The Role of Design in Modern Church Marketing

http://www.factor1studios.com/work-here

I believe so.

One recent commentary on our current economy strongly suggested that during lean economic times it is natural for people to trend towards ‘BEST’ even when on a whole we are spending less. Think about it, even the BEST companies are cutting their prices right now. It isn’t the BEST companies that are going under, but mostly the sub-par and also the marginal ones. The BEST out there are competing like never before and are positioning themselves to survive & SUCCEED during these times. Some of the BEST products are now in reach of purchase where they weren’t before. Heady organizations are putting their dollars into their BEST core products or contributions.

Below is a link with a short interview from Seth Godin as it relates to positioning your company or organization.

Here are some additional thoughts:

• what can we do to REFINE our organization?
• how do we UNIQUELY set ourselves apart from our competition?
• in which areas are we STRONGER than everyone else?
• do we care more about being known or more about being on target and succeeding?
• which of our people make the most irreplaceable contributions?

Godin Interview : http://mashable.com/2009/02/04/seth-godin-advice-for-startups/

Shannon, Ryan and I have been working on it a lot. It has been a great process, to re-think the typical design firm site. We found a lot of our clients didnt like sites that were all about the company, and less about the clients or products. 

So in an effort to better reach the people we deeply care about, we had to start over. 

Go check it out. We think it’s pretty special. Feel free to let us know any comments or questions you have. I am more than open to hearing them. 

And now my wife can stop harrasing me about the coming soon banner I put up too long ago. (backstory, I normally make fun of companies who put coming soon banners up, then take two years. So I placed the coming soon banner up as a reminder to myself that if the site didn’t go live quick, I would be a hypocrite. I guess 5 months = hypocrite)

Yes I find it odd to have my head that large in a photo.