This is what trying too hard looks like.

the new terrible chevy volt website

So clearly Chevy is trying their hand at social media integration. Lets count up all the “apps” shall we.

1. videos
2. facebook link
3. ohh i can create my chevy account
4. a foum
5. a blog
6. photo feed
7. news
8. polls
9. events
10. twitter tweets
11. and a site share stuff at the bottom

Wow. all on the home page. This site does NOTHING to promote what the volt is, why its cool, or why i should care. Instead it blasts me with its attempts to get me to engage. Unfortunately I dont really want to subscribe to the blog, be their friend on twitter, because I dont yet care about the car, or the site.

For me, the home page is overwhelming, and over the top. I appreciate the video, i think videos are cool. And a blog / news updates are good. The layout and presentation is so far behind the times. We used to see sites like this in the late 90’s.

The volt is a cool car, and should really be impressive for chevy to launch. this site is more in the way of other marketing efforts than anything.

Maybe tomorrow I’ll offer my solution. What are your thoughts? Am I being too harsh here?

In Continuing our series on twitter tips, I present tip #4

So you want to use twitter as a company / organization. In following our other tips, i’ll keep this short. 

• create a company account (nothing special, just an account reserved for professional stuff)
• only tweet the big things
• keep @replies to a minimum
• avoid linking to things out of your control (but DO link to your own stuff as often as needed)
• Follow your new company account from your personal, and vice versa. 
• follow other businesses, employees, organizations you belong to, and industry leaders. 

In Continuing our series on twitter tips, I present tip #3

Avoid twittering just for the sake of twittering. 

Nothing to say today? this week? Thats okay.

In Continuing our series on twitter tips, I present tip #2

Would you call a customer to tell them this tweet? even email it to them?

If not, dont tweet it. 

Posting relevant, important, news is good. Silly is okay some times if it fits your company culture. Just dont tweet when you used the restroom, something you ate, what you did off your to do list, etc.

In a new series, I’d like to share tips on using twitter effectively as an organization. Small, short and easy to swallow tips on twitter. 

the first tips to kick off the series:

DO NOT feed your twitter posts into your blog.
People reading your blog dont care to see your @replies. 

DO feed your blog posts INTO twitter.