Advice on marketing, business strategy and of course info on factor1 projects.

Audience and screen size on different mediums.

Discovery — Posted by: matt adams on June 23, 2008 at 9:11 am

Is this funny, or it just me?

In the world of web, when we have 25% of the viewers on a small screen, we accommodate to them. We base our site designs to fit to the weakest, least advanced of the population.

Yet in the world of TV, now that 20% of the market has wide screens, the networks are switching to a wide screen format. I sit there on my 32″ 4:3 TV, and stuff is cut off left and right.

Why is this acceptable for TV, but not web?

thoughts?

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