Advice on marketing, business strategy and of course info on factor1 projects.

marketing at its best.

Marketing — Posted by: matt adams on August 14, 2007 at 7:34 pm

So I saw this commercial last night. And I did a double take. Did they show what I think they did on national prime time TV?

it came on again later.

Yes, they did just show what I thought they did on national prime time TV.

And I think its the best cereal ad of all time. For once, a bran type cereal wasn’t marketed to just seniors. Ohh man, i still laugh at this.

So what do you take home from this? Think of new ways to market to your target audience. Think of new ways to market outside your target audience. Think outside of the box, and push the envelope.

Some of our local churches are doing just that. One has a billboard on the highway reading “HowSexyAmI.com” with a photo of a man and womans feet in bed. howsexyami
Tons of news coverage, and all to market a sermon series on sex and god. Outside the box for sure.

2 Comments »

  1. I saw that commercial, too! I couldn’t believe it. It wasn’t even subtle!

    Comment by becca — August 14, 2007 @ 9:04 pm

  2. I have seen the commercial a few times and couldn’t figure out what all the stuff happening in the background was about. I guess I didn’t realize what they were advertising..That is clever..

    Comment by rusty — August 15, 2007 @ 5:53 am

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