Advice on marketing, business strategy and of course info on factor1 projects.

Being Green may earn VW some Green

Uncategorized — Posted by: matt adams on September 28, 2007 at 1:58 am

I have been waiting to see which car company would launch the first real green car campaign. Looks like VW has it. http://www.vw.com/vwhype/carbonneutral/en/us/?adID=email:cnp01

Sure many companies are now making fuel efficient cars a regular part of their line up. VW’s have been Low emissions and high mpg for years. I remember when the new super beetle came out in the late 90′s with 60 mpg engines. Amazing.

VW has upped the bar for everyone else 2 fold.
1. They are educating their drivers about carbon offset
2. They are taking charge and footing the carbon offset bill for 1 year on each car they sell from now till the end of the year.

Is carbon offset the solution to global warming, probably not, but it is a great step forward, from a car company already dedicated to efficient vehicles.

Very Cool Stuff. I think this will be a great thing for VW, the industry, and VW’s customer base (old and new)

the end.

0 Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment